The challenge
Give Red Bull Zero a distinctive launch film within a tight production window. The product, visual identity and pace of the film all needed to work together.
Built for the screen. Produced from the ground up.
A product launch film, shaped from the first concept to the final colour grade.
The creative approach
We built the creative concept around the product, then carried that direction through location scouting, art direction and the shoot. Post-production brought the story, pace and colour into focus.
The execution
Creative and production oversight, location scouting, art direction, post-production and colour grading.
A completed commercial film delivered for the Red Bull Zero product launch, with creative and production handled through to the final grade.
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Alkarma Developments
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