The challenge
Give students a direct way into CreatorVerse. The activation needed to catch attention on busy campuses and turn that attention into participation.
Give the community a reason to join in.
PUBG MOBILE CreatorVerse brought into student life through five days of hands-on activation.
The creative approach
We shaped the activation around three interactive zones and took it to two major university campuses.
The execution
Campus planning and activation delivery over five days, with spaces designed for play, discovery and participation.
The activation reached more than 5,000 students across two universities. Figures are reported in VERGOIA’s company profile.
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